• American Girl Doll Crafter

Updated - GOTY 2018 Reveal Tomorrow on GMA


*Update - 12/28/17 9:41 A.M.

The reveal mission is complete! Luciana has known been made known to the public. Following the reveal, ABC published an article containing photos of Luciana and comments from the American Girl Team.

"American Girl's 2018 girl of the year is Luciana Vega, an 11-year-old "aspiring astronaut who dreams of being the first person to go to Mars," the wildly popular doll makers said in a statement unveiling the new character.


"Luciana is our first character that's really immersed in STEM," Rebecca Dekuiper, a designer at American Girl, said in a video about the making of Luciana. "We've had STEM products before, but we really wanted to do a whole character to show girls that STEM is cool."


American Girl worked with Dr. Megan McArthur Behnken, a NASA Astronaut; Dr. Ellen Stofan, former NASA chief scientist; Dr. Deborah Barnhart, CEO of the U.S. Space and Rocket Center; and Maureen O'Brien, the manager of strategic alliances at NASA, in order to develop Luciana's background story and product line.


"I was able to follow Lucy through all of her story and adventures, and provide feedback from an astronaut's perspective on the authenticity of her story and the activities that she participated in," Behnken said. "I've been in space and fixed the Hubble space telescope, so I have some perspective on how we use robotics, how we train for robotics."


Katy Dickson, the president of American Girl, called Luciana "a champion of STEM and a natural-born leader," in a statement announcing her as the brand's 2018 girl of the year."Luciana is a role model for today’s girls -- empowering them to defy stereotypes, embrace risks and failures, and chart their own course in life -- whatever the goal," Dickson added.


A three-book series about her character, written by Erin Teagan and published by Scholastic, follows Luciana's story as she wins a scholarship to attend Space Camp in Huntsville, Alabama.

The 18-inch doll, featuring brown eyes and dark hair, and full product line including "STEM-inspired outfits and accessories" will launch in stores, online and through American Girl's catalog on Jan. 1."

Watch Luciana's Reveal on GMA HERE.

American Girl's photography is always stunning, and this is no exception. Look at all the time and energy that must have went into building the Mars scene! It must have taken a lot of creative energy and hard work. However, I have to admit; at first, I thought Luciana was on Planet KFC surrounded by fried chicken tenders. 😂

In addition to her Blue Space Camp suit, it appears that Luciana will also have a complete astronaut space suit for adventures on Mars!


Only 3 more days until Luciana is the next Girl of the Year!

* * *

Houston, we have an announcement...

Tune into Good Morning America tomorrow for an exciting first look at the new Girl of the Year 2018!

On Thursday, December 28th from 7-9 a.m., American Girl's next GOTY will be revealed to the public. Be on the lookout for a few sneak peeks from her collection, too! *Check local listings for channel


I am literally on the edge of my seat waiting for Luciana! How awesome is it that the next character has a passion for STEM and outer space? We've never seen a GOTY like this before! 😍


Speaking of the next Girl of the Year, my Mom and I found Luciana's books at our local bookstore! I just completed the first one today, and WOW! It's by far my new favorite book. The plot, setting, and characters all worked together perfectly together to present us a story that is definitely a page-turner. Erin Teagan did a marvelous job!

So, now I'm completely in love with Luciana and her world. 😍 There goes my American Girl Sales Resistance for 2018! 😂

Are you excited for Luciana? 🌟

-American Girl Doll Crafter

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